Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

As AI hype fades, B2B companies are embedding intelligence into commerce systems to fix broken workflows and unlock real ...

Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bill Kenney The ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

For years, B2B marketing lived in the shadow of its flashier B2C sibling. Consumer brands made headlines with clever campaigns, emotional storytelling, and viral stunts, while B2B stuck to white ...

It remains one of the few disciplines capable of blending emotion, storytelling, and commercial intent in a way that feels ...

Find out more about Global B2B is like looking at business from the International Space Station, don't miss it.

ZoomInfo reports a generational shift in B2B sales as Millennials prefer digital experiences, rejecting traditional sales ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...