Cleaning CRM data is essential for every business: it breeds efficiency and productivity. If your team hasn’t already cleaned up your CRM database, the best time to start is now.

According to Salesforce, 20% of rep time is spent on CRM, data entry and admin. That’s a lot of wasted time that not only makes your sales reps unhappy, but costs the company money.

Artificial intelligence is changing the way companies are managing their CRM data - and the better the data the more valuable the company.