Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in ...

Most business owners cast their net too wide. They try to sell to everyone, then wonder why no one buys. Your target audience exists. Your dream customers are out there. But you need to know exactly ...

Is your law firm targeting the wrong audience? Digital marketing has so many moving parts, it’s easy to lose focus and chase after wrong metrics. We fall into the trap of assuming that rising numbers ...