Marketing for Relevance, Resilience & Revenue in a Hard Year for Hospitals As 2026 unfolds, hospital and health system marketers face one of the most challenging operating environments in recent ...

Hospitals and health systems recognize that strategic growth is only possible if they offer consumers the right programs and services in the right place at the right time. Without smart marketing ...

Not long ago,the following sentence would have sounded like a consultant’s fever dream: In 2026, digital advertising spend in ...

Spread the loveIntroduction As the medical marketing landscape evolves, professionals in this field must adapt to the rapid changes and heightened competition. On April 28, 2026, the focus of the day ...

Everything about the American healthcare system changed 15 years ago when the Affordable Care Act (ACA) was signed into law. Perhaps the most significant health policy of our time, it revolutionized ...

The 2026 healthcare marketing landscape is being transformed by AI-driven personalization, trust-focused strategies, and patient-centric innovations. Experts point to the importance of blending ...

Saul Marquez, Founder & CEO at Outcomes Rocket, a marketing agency that helps health tech and med tech companies accelerate growth. It started with a campaign to target overburdened hospital chief ...

Robotic-assisted surgery programs can transform patient outcomes, but growing a successful service line requires more than just acquiring new technology. Tallahassee (Fla.) Memorial HealthCare, a ...

Healthcare marketing does not fail because the tactics are ineffective. It fails when those tactics are disconnected from what actually drives patient decisions and practice growth.

Many providers have invested heavily in agencies that promised rankings, leads, and visibility, only to be met with slow responses, unclear accountability, and little measurable business impact.

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...