LONDON--(BUSINESS WIRE)--A well-known customer intelligence company, Infiniti Research, has announced the completion of their latest article on target market analysis and strategic planning. The ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Using AI to boost sales is not a new idea. In fact, back in ...

Customers are your lifeblood. Many businesses do not support, do not have solid relationships and do not have profitable situations with their customers. This is the reason why companies do not grow, ...

One of the biggest mistakes startups can make at an early stage is not identifying their ideal customer personas (ICP). It is perfectly sensible though, as all your efforts at this stage of growth are ...

Email teams may be suffering from larger issues affecting their organizations. For one thing, 70% of marketing leaders are struggling to identify and engage audiences across multiple touchpoints, ...

Your company's success depends on how well you understand your customers. Markets are broad and diverse. Unfortunately, entrepreneurs often make the mistake of not narrowing down their market to their ...

Following hot on the heels of the Covid pandemic, the current cost-of-living crisis is putting increasing pressure on customers and their ability to balance competing financial demands. The StepChange ...