NEW YORK -- Frank Harper is well aware that all those free video clips on the Internet come at a price: advertising. But that doesn't mean he sits idly as short video ads precede many of the dozen or ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

For the past 40 years, Henry and Margaret Tanner have been crafting leather shoes by hand from their small workshop in Boca Raton, Florida. "No shortcuts, no cheap materials, just honest, top notch ...

Online video is a great way to capture your customers’ attention, but how do you know if it’s working? Ryan Van Fleet, director of insights and analytics at Tremor Media, has produced a video and Dan ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV ...

Video content has captured the hearts of advertisers globally. The facts speak for themselves: video ad spending rose 142 percent in Q2 2017 compared to the previous quarter; global media companies ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Online video ads work better than TV ads, according to a wide margin of ad agency execs sampled by eMarketer. That's 75% of execs surveyed who say "that online video ads are more effective than ...

Viewers who are nervous about switching to Prime Video’s ad-supported plan should check out this guide to see how intrusive ...

If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...