Sales scripts help keep your sales team on the same page when contacting leads, prospects and customers. This guide explains how to develop a sales script that works.

A great cold call script helps reps make a positive first impression. You can customize these examples and start using them right away.

How to Write a Sales Marketing Script. Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process ...

While it’s smart to have a basic script as a jumping-off point, it’s crucial to ensure that the language used in any communications with potential clients or customers doesn’t come off as ...

Sales Techniques & Closing Scripts. A sales person is continually challenged by which sales techniques to use for which customers and how to close the deal. Listen carefully to your customer at ...

Making connections with sales prospects is more comfortable for both parties when the interaction feels like a natural conversation. Update your sales script with these expert-recommended strategies.

We have to listen for clues in their script. We must question them, test them and coldly reject them when we get a warning sign, through our watchdog instincts, that all is not right.