Tim Cook’s “Pluribus” tweet sent fans into a frenzy over “AI” use—Apple stepped in to clarify

Pluribus is currently the most popular show on Apple TV+. This week, the CEO of Apple, Tim Cook, referenced the series on ...
Digital Trends

Tim Cook proves it’s the photographer, not the camera, that takes awesome pictures

The camera on the back of your smartphone is probably pretty good, but in the hands of someone who can’t take a decent picture — either due to circumstances or lack of talent — it’s no better than the ...
Business Insider

Photos show Apple fans lining up around the world for the launch of iPhone 17 and iPhone Air

Apple launched the iPhone 17 and iPhone Air, drawing superfans to stores worldwide. CEO Tim Cook visited the New York City location to engage with fans on Friday. Cook's first store visit was in 2013 ...
Forbes

Why Tim Cook Is Not Leaving Apple Anytime Soon

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...
9to5Mac

South Park mocks Tim Cook’s golden gift to Donald Trump

While political satire has always been a part of South Park across almost three decades, things have reached a whole new level during the new season, with plenty of jokes involving the Trump ...
Observer

Tim Cook Says Tariffs Will Cost Apple at Least $900M in April-June Quarter

Apple CEO Tim Cook warned that tariffs will add $900 million in costs. Cooper Neill/Getty Images Apple CEO Tim Cook was peppered with seemingly nonstop tariff questions during the company’s quarterly ...