This Thanksgiving, a pop culture phenomenon returns to take flight as a new character helium balloon in the 90th Anniversary Macy's (NYSE:M) Thanksgiving Day Parade! Greg Heffley, the "journal" ...

Baby Yoda, Ada Twist Scientist, and me. What do the three of us have in common? This year was our Macy’s Thanksgiving Day Parade debut. While Baby Yoda and Ada were towering four stories above ...

Simonette says, though she felt prepared as a balloon handler, balloon handler training doesn’t include navigating around trees and other city infrastructure For nearly a century, the streets and ...

Meghan Simonette, who volunteered as a balloon handler in 2023, details the arm of the ‘Diary of a Wimpy Kid’ balloon hitting a tree before the parade kicked off Meghan Simonette, who volunteered as a ...