Digital Shift is Econsultancy’s quarterly webinar that focuses tightly on digital technologies, marketing and ecommerce. Delivering actionable insights on trends that will be significant in the short- ...

From the real-world use of AI to the need for upskilling and the most in-demand skills, explore five key themes from Econsultancy’s latest research.

The best customer-centric companies not only put their customers first – they design products and services to meet the customers’ needs, and create seamless experiences across the board. Naturally, a ...

From the real-world use of AI to the need for upskilling and the most in-demand skills, we are looking at the five key themes that stand out from Econsultancy’s latest research.

Econsultancy owner Centaur, an international provider of market intelligence and specialist consultancy, today announces the launch of Xeim, the new name for the Group’s marketing businesses. Xeim ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

When you hear the brand name ‘Mars’, what is the first thing that springs to mind? Chances are, it’s probably sweets, since Mars is best known as the company that owns confectionery brands like Galaxy ...

Indeed, according to Metail, 56% of consumers say they would be more inclined to use a retailer if it offered a personalised experience. While we know product recommendations are a definite driver of ...