NBA has appointed IM8 as its official nutrition partner across Australia and eight Southeast Asian markets under a multi-year ...

SUVI, a rising brand in sportswear, athleisure, and lifestyle, has named Indian cricketer Suryansh Shedge as its brand ...

The ISL 2026-27 season kicked off impressively, amassing 65 million views on YouTube and attracting 52 million viewers during ...

ISU has extended its partnership with Two Circles, reinforcing its strategy to expand the commercial potential of its skating competitions.

AXA Germany has partnered with the International Luge Federation (FIL), becoming a sponsor of the Luge World Cup and World Championships.

Ford Australia has expanded its partnership with the WNBL, becoming the competition’s presenting partner for the 2026–27 season.

The initiative was conducted by international community coaches from the Premier League, with assistance from Indian coach ...

Continental has strengthened its presence in winter sports through a new partnership with the International Biathlon Union ...

Odisha FC, one of the ISL's most prominent football clubs, have announced an extension with the sports nutrition brand, ...

The Rajiv Gandhi International Stadium witnessed an incredible run-scoring spectacle as West Indies triumphed over India by ...

Hero MotoCorp’s electric mobility brand VIDA has been named the title sponsor of India’s upcoming tour of New Zealand.

F1 will return to Africa for the first time since 1993 after agreeing to a 10-year partnership with Rwanda to host the ...