Self-tanning brand Skin & Tan has dropped its old name to broaden its appeal to new consumers, and speak to those who are ...

While stakeholders might be inclined to believe investment in emotional brand-building is a risky exercise, it is much less ...

While stakeholders might be inclined to believe investment in emotional brand-building is a risky exercise, it is much less ...

Determined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after ...

Charlotte Lock, who recently left her role leading marketing at the John Lewis Partnership, has joined the V&A as its ...

Octopus Money wants to move away from the financial industry’s obsession with product by connecting to the “emotional side” ...

Give Me Cosmetics used TikTok Shop’s integrated format to mirror the organic content users expect to see on TikTok, earning it a spot as one of Kantar’s most effective ads on the platform this month.

YouGov hopes that its new brand positioning will bolster confidence in the brand and cement it as a leader in a changing ...

With only one in four TV ads being subtitled in the UK and less than one in 10 with audio description, there is much progress ...

The footwear firm has vowed to keep prioritising product marketing and “protect the brand” from heavy discounting.

Across the board, trust in all media channels increased, with TV and cinema remaining at the top of the list, according to ...

A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...