News

Prime Video Ad Tier Surpasses 130 Million US Active Users
Prime Video's ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the previous year ...
Advanced Television27d
Report: 88% of Prime Video subs on ad-supported plans
The report offers global consumer insights related to the evolving ad-supported space in Premium SVoD ... 9 times out of 10, users will start watching a short-form video over a long-form video.
Broadband TV News27d
Majority of Prime Video subscribers are viewing ads
Some 88% of subscribers to Amazon Prime Video are doing so through an ad-supported tier. Data released by Digital-I shows that Amazon’s move to convert its existing subscriber base on an ad ...
Forbes26d
Netflix Ads Could Continue Growth After Exceeding Earnings Expectations
But it’s Netflix’s still-nascent ad operation that will drive growth going forward ... last year when it converted all Prime Video subscribers to an ad-supported tier. But it represents ...
Marketing Dive1d
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...
Broadband TV News20d
Growth for Prime Video and Apple in Kantar’s EoD data
First quarter data from Kantar shows growing consumer adoption of ad-supported streaming ... driving subscriber growth this quarter. Long-time favourite Reacher, (Prime Video) was the most ...