Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO.

WebFX reports AI is transforming paid advertising by enhancing audience targeting, optimizing bids, and personalizing campaigns to maximize ROI.

If the platform can manage my account, what is my team supposed to do?” In my experience, the answer is: Be very clear about ...

The Wisconsin athletic director saw things in Greg Gard that the public didn't, or couldn't, appreciate at the time.

A 2024 industry audit reveals that 54% of celebrity endorsements fail to yield a positive return due to poor alignment; however, the top 10% of global brands are seeing a 4x multiplier on their media ...

Paid app marketing relies on tracking sign-ups, trials, and purchases in GA4 and pixels, then improving results over the ...

Senate Republicans released an online ad this week in which a real-looking but fake version of a Democratic candidate, fabricated with artificial intelligence, appears to speak directly into the ...

The California governor plans to spend $19 million to promote the Golden State and address ‘misinformation.’ This is not the ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

X is testing a new ad format that adds shopping prompts beneath product mentions, raising fresh questions about trust, ads, and user intent.

Attorney General Pam Bondi was the subject of a Sunday Super Bowl ad that urges her to “tell the truth” in regard to the files pertaining to the deceased sex offender Jeffrey Epstein. The clip, ...