But somewhere along the way, even the idea of being "real" turned into another aesthetic. The pressure isn’t just about looking good anymore, it’s about looking good without looking like you ...

Charlie Bereal songs are embedded with all the aesthetic and thematic cues of a bygone era. But his descriptions of church Sundays conjure an otherworldly timeliness — at once of the recent past and ...

As BeReal’s popularity wanes, particularly among the 16-30 demographic, I explore why some have abandoned the app while others continue ...

Instagram and BeReal) and activity dates are great for it. A Sufi night at the Nizamuddin dargah, hand-holding—just imagine the number of likes on that aesthetic display. Even pitching something like ...

Now, Gen Z has focused its glare on ideas of affluent dressing, posting images and videos on social media of what is being dubbed the “old money aesthetic”: cable-knit sweaters tossed over ...

BeReal is the newest social app to make its mark, coming at a time when many were disillusioned with Instagram and its focus on algorithmic content. In 2022, it broke out in the US and UK with ...

This relentless cycle of consumption is exhausting, to say the least. It often leads to more than just cluttered wardrobes ...

Twitter/X CEO Linda Yaccarino appeared to know nothing about Elon Musk's plan to impose a mandatory fee for using the ...

The dark academia aesthetic outfit blends intellect and style for a timeless, moody look. Popular for their literary and scholarly vibe, dark academia outfits capture a sense of nostalgia and ...