BetMGM has been a fixture in online sports betting for nearly a decade. Even though Michigan sports betting launched in 2021, BetMGM has been operational in the United States since the Supreme Court legalized sports betting with the PASPA ruling in 2018.

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Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. BetMGM, after explosive growth from $30 million to nearly $3 billion in revenue since 2019, is pivoting its strategy.