Brian Boland, who headed Facebook’s advertising technology between 2009 and 2019, told a Virginia federal court that the ...

While these changes aim to improve user experience, they often carry financial implications that affect individuals and organizations alike. Here are six ways Facebook’s new policies could impact your ...

Facebook parent company Meta was the latest in a parade of tech giants revealing paltry third-quarter results Wednesday, underscoring the challenges faced by ads-reliant platforms as marketers and ...

Advertising challenges. Meta's lifeblood is the advertising revenue booked by Facebook, Instagram and WhatsApp, with businesses eager to reach their billions daily users.

In 2022, Alphabet Inc.’s GOOGL GOOG Google, Meta Platforms Inc.’s META Facebook and their respective subsidiaries accounted for a combined 48.4% of U.S. digital-ad spending, according to ...

Programmatic ad buying can save marketers time and create more efficient advertising programs. But, as an infographic by Infectious Media explains, it's not a panacea, and marketers face three top ...

Meta is considering paid versions of Facebook and Instagram that would have no advertising for users in the European Union, three people with knowledge of the company’s plans said, a response to ...