President Donald Trump has received overwhelmingly negative coverage from the legacy news media. But he's storming ahead with great support.

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

Michael Gonda joins July 7 and is the latest change CEO Elliott Hill has made to the actiewear brand’s leadership ranks.

Snack Wraps are returning at a sluggish period for fast-food restaurants. From January through April, U.S. fast-food traffic was down 1% compared to the same period a year ago, said David Portalatin, ...

Some may remember when McDonald's Happy Meals and toys featured McDonaldland characters. In 1971, McDonald's introduced McDonaldland through commercials and marketing to further market its brand to ...

McDonald’s remains a resilient, cash-generating compounder with a strong moat. Click here to find out why we’re bullish on ...

Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

McDonald’s has debuted its most dynamic store yet at Admiralty Station, Hong Kong, unveiling a bold new “Mood-Engine” design ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

The ability to speak directly to consumers elevates successful restaurants and brands. Panera, Starbucks, and McDonalds are ...