Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less ...

Microsoft’s latest API update gives advertisers deeper search-to-landing-page insights, device exclusions for PMax and more.

Microsoft Advertising announced that optimization experiments is now generally available for Search, Shopping, Audience, and ...

While the main battlegrounds for web advertising are Google and Meta (Instagram/Facebook), another name that occasionally ...

Microsoft Advertising adds deeper search-to-landing-page reporting and more controls for programmatic Performance Max ...

Internet ads are ineffective, Stagwell CEO Mark Penn is quick to point out, and AI could make a chance to make them better.

Microsoft CEO Satya Nadella was joined by Nvidia CEO Jensen Huang on stage alongside Windows and Devices head Pavan Davuluri.

After leaving the Xbox Game Studios portfolio, State of Decay 3 developer Undead Labs is now an independent, employee-owned studio. The developer had previously announced State of Decay 3 all the way ...

Microsoft patent alludes to possible ad-supported Xbox Game Pass changes, including mid-game ads that can be triggered by the game itself.

Microsoft's Xbox is slowly expanding its ad business. A new patent outlines a system that would find appropriate breaks in gameplay to show an ad.

A new patent has surfaced online in which Microsoft could push ads on the XBOX during breaks in gaming. Microsoft appears to be exploring additional monetization opportunities for Xbox, which may ...

Xbox appears to be brainstorming new and creative ways to torment its player base. As per Respawn First, Microsoft recently filed a patent focused on in-game ads. Specifically, the patent covers an ...