Despite controversies, Ja Morant’s Nike deal endured and helped reshape the Grizzlies star’s public image and marketability.

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

What better place to launch a new, transformational youth baseball and softball initiative than 900 E. 33rd Street in Baltimore? Or as Cal Ripken Jr. calls it, “sacred ground.” On the same plot of ...

Johnson C. Smith University (JCSU) made an HBCU x NFL connection on Friday June 13, for high-energy football action. The ...

Several users fact-checked Bagree’s tweet, and Grok confirmed that Nike’s 2025 Indian campaign exclusively featured the ...

Nikes collaboration with NorBlack NorWhite blends Indian textiles with sportswear, empowering women and celebrating culture ...

Sportswear brand Nike has collaborated with athlete Faith Kipyegon to create a "slippery" running kit that includes a ...

The WNBA, the WNBPA, and 2K announced an agreement in principle for a multiyear partnership extension that will continue to ...

DiJonai Carrington, one of the Wings’ new guards and the WNBA’s Most Improved Player in 2024, has cultivated a unique online ...

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

See the earnings of the highest-paid golfers in the world, including Jon Rahm, Rory McIlroy and Tiger Woods—part of a top 10 ...

Designer Brands Inc. struggles with collapsing demand, shifting consumer trends, and mounting debt. Click for my DBI stock ...