Presumably named the Nike Giannis Freak 7, the new sneaker was highlighted in three different colorways. Taking on a new ...

Kobe Bryant's basketball shoes have long been a prestigious prize in the basketball world. Their rarity, price, ...

Giannis Antetokounmpo has taken matters into his own hands, and already shared a preview of his next Nike signature model on ...

The reveal of Nike Giannis Freak 7 was tucked several slides deep into an Instagram carousel posted by Antetokounmpo early ...

Part I of a two-part Q&A with Arizona athletic director Desireé Reed-Francois, who reflects on a busy, challenging first year at the helm of UA Athletics.

The sports media and entertainment brand founded by NBA star Kevin Durant and Rich Kleiman is launching a membership built ...

WNBA champion and New York Liberty star Sabrina Ionescu welcomed the opportunity to become the role model for female ...

Traditional algorithm updates remain a reality, but our approach to handling them must evolve beyond reactive tactics. The ...

The silver lining is that online shoppers can choose from several other general release colorways of the performance model on the Nike website ... news from the basketball world and beyond.

Last year Adidas brought on WNBA legend Candace Parker to lead its women’s basketball unit, Nike recently launched a new ...

Aside from breaking records on the basketball court, USC star JuJu Watkins has a plethora of endorsement deals listed on her ...

The silver lining is that online shoppers can choose from several general-release colorways of Morant's second signature basketball shoe on the Nike website ... The model's lightweight mesh ...