Panda Express is keeping Roblox and Fortnite active after brand-lift gains, shifting gaming from campaign bursts to a standing channel.

Independent Nielsen study confirms in-game exposure drove statistically significant lifts in brand awareness, consideration, and recommendation, moving the program from a single test to a standing, ...

The brand is adopting a more permanent strategy when it comes to gaming, including the release of its Roblox game as a persistent virtual destination.