Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

The company has bumped up the number of ads on programming to between four and six minutes per hour, according to a study by ...

It's not your imagination — you're likely seeing more ads these days. Prime Video, Amazon's streaming offering, has quietly ...

Shifting to a max of six minutes of ads per hour is nearly double the up to three-and-a-half minutes of ads that could play ...

If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

Prime started airing commercials in January 2024, but by October it was already signaling to advertisers that it would “ramp ...

A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to. In terms of lightest to heaviest ...

Prime Video currently has a heavier ad load than both Netflix and Disney+, though it’s still considerably lighter than regular TV. If there are any signs that Prime Video viewers are turning off due ...

Amazon has confirmed that it'll double the ad time on Prime Video, a commitment that the company made to its investors late last year.

It does take longer to watch a TV show on Prime Video these days. The ad load on Amazon’s streaming service has essentially doubled in recent months, from two and a half to three minutes of ...

Amazon promised "limited advertisements" when it announced the controversial change to bring commercials to its Prime service, forcing customers to pay an extra $2.99 on their ...