All but one of the 242 people on board the London-bound flight died when it crashed into a residential area in Ahmedabad ...

Notably, Amazon never directly informed subscribers of the ad increase. Kelly Day, VP of Prime Video International, did tell the Financial Times late last year that Prime Video’s ad load was set to ...

JACKSON, Tenn.–Remember the good old days of “cutting the cord”? The promise was simple: ditch expensive cable TV, endless channels you never watched, and most importantly, commercials. For a while, ...

Prime started airing commercials in January 2024, but by October it was already signaling to advertisers that it would “ramp ...

Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ...

Amazon has confirmed that it'll double the ad time on Prime Video, a commitment that the company made to its investors late last year.

It's not your imagination — you're likely seeing more ads these days. Prime Video, Amazon's streaming offering, has quietly ...

A new report claims that Amazon is increasing the amount of time you'll have to spend watching ads on Prime Video.

The company has bumped up the number of ads on programming to between four and six minutes per hour, according to a study by ...

Amazon promised "limited advertisements" when it announced the controversial change to bring commercials to its Prime service, forcing customers to pay an extra $2.99 on their ...

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

Prime Video currently has a heavier ad load than both Netflix and Disney+, though it’s still considerably lighter than regular TV. If there are any signs that Prime Video viewers are turning off due ...