If you’re not a programmatic (or an attribution modeling) geek, you can skip the answer to this question. If you happen to be one, you might be surprised to learn that, despite all the hemming and ...

In 2017, banner viewability (ads seen by a person) in the UK is just 52% - the lowest in the western world. Given the attribution and research tools available, ad viewability could and should be 100%.

ReachMax, a China-based independent ad tech firm, finds that the term "programmatic guaranteed" doesn’t mean the same thing in China that it does in the West. That’s among the findings of “A Guide to ...