Ford Motor Co. is expanding its customer loyalty programs with a new co-branded credit card designed to reward everyday ...

US airlines are increasingly relying on co-branded credit cards for revenue, changing how loyalty programs reward travelers.

Starbucks just revamped its rewards program, changing to a three-tier system with new benefits and perks like 'Free Mod ...

Starbucks launched an improved loyalty program, but the ghost of its former Gold Card is coming back to haunt the company.

By Rajesh Kumar Singh CHICAGO, March 13 (Reuters) - For years, the fortunes of U.S. airlines have been dictated by fares, ...

In recent years, airlines have increasingly refined their loyalty programs to reward their most valuable passengers, and in ...

On May 27, Bank of America is replacing Preferred Rewards with BofA Rewards. See who gets bigger credit card bonuses -- and ...

A new change to Microsoft Rewards pushes a significant change to the program, with players now able to earn less points from ...

The Saginaw, Michigan-based credit union brought its credit card program back in-house to capture more member spending and gain added control over customer relationships. Previously, its credit card ...

Starbucks announced a redesigned rewards program with tiered membership and new benefits on Tuesday. The update changes how ...

The new Starbucks Rewards loyalty program has a "tiered structure" with Green, Gold and Reserve levels.