The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her ...

ANNA KOURNIKOVA appeared to have it all.  The successful tennis career. The multi-million-pound sponsorship deals. The ...

A YouTube stream of the Australian Open has gone viral for its glitches, but it's also a sign of the future of sports media.

Discover the story of Madison Keys - tennis champion. From her powerful serves to her endorsement deals with Nike and Volvo, ...

Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.

Replacing players with virtual avatars was partly a necessity due to exclusive media rights deals. But beyond that, it ...

The money some parents spend in the pursuit of a pro-tennis career for their kids is eye-watering and there’s no guarantee it ...

Produced in-house by Tennis Australia, video game-like recreations of live matches featuring digital player avatars have been taking over the internet.

Jannik Sinner overpowered Alexander Zverev in a clinical win, while Madison Keys delivered a fearless performance to halt ...

While tennis greats Roger Federer and Novak Djokovic might be the first names that come to mind when thinking about the sport's wealthiest players, it's actually former professional Ion Tiriac who ...

John McEnroe is one of tennis' most recognisable figures, but the seven-time Grand Slam winner has led a colourful life away ...