Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...

We recently published an article titled Jim Cramer’s Thoughts On These 8 Stocks and the Packaged Goods Playbook. In this ...

Valentine’s Day ads are no longer just about romance and couples, they now embrace self-love and friendships and even reject the day altogether. But why? We explore.

As we near Valentine’s Day, we also wonder, how and when did chocolates become an indispensable part of Valentine celebrations?

We recently published a list of 12 Best FMCG Stocks To Buy According to Hedge Funds. In this article, we are going to take a look at where Mondelez International, Inc.

Recalls happen all the time, and the Nabisco brand is not immune to them. These are some of the biggest Nabisco recalls in ...

Kraft Heinz struggles with market share and profit decline and yet the new plan for a turnaround sounds similar to the old ...

Valentine’s Day, observed globally on February 14th, is widely recognized as a celebration of love and affection.

In a world where Valentine’s Day marketing often feels like a sea of hearts and roses, Cadbury 5 Star has decided to swim ...

While most brands flood Valentine’s Day with romance and roses, one chocolate brand has spent the past five years doing the opposite by trolling the day itself. Instead of love letters and ...

Lotus Bakeries sees growth in sales driven by Biscoff, plans for expansion and debt reduction, aiming for high single-digit ...