Walmart heiress' ad is prompting backlash against the retailer despite it not being associated with the company.

While the "No Kings Day" ad did not mention Trump by name, its emphasis was widely interpreted as a critique of his agenda.

A Walmart heiress is supporting nationwide demonstrations planned for this weekend, angering MAGA. Here's what happened.

Walmart heiress Christy Walton paid for a newspaper advertisement in The New York Times that promoted an anti-Trump “No Kings” protest on June 14, 2025.

The backlash comes after Walmart heiress Christy Walton reportedly paid for a 'No Kings,' ad, which has been perceived as being anti-Trump.

“Boycott Walmart!” wrote longtime Trump supporter Roger Stone, who added: “The Walmart Heiress subsidizes insurrection. Next up peaceful protest outside all of their stores to encourage people not to shop there. Essentially what left-wing stooges did to Tesla. Let’s go.”

Walmart heiress Christy Walton paid for a full-page color advertisement in the New York Times this week promoting the No Kings protests scheduled for June 14.

Hundreds of "No Kings" protests are planned across the country on the same day as Trump's military parade in Washington, D.C.