As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

The move comes at a time when toy manufacturers are battling a muted demand backdrop as consumers rein in spending to brace for the economic fallout of US President Trump's shifting trade policy.

Mattel and OpenAI join forces to co-develop AI‑powered Barbies, and streamline innovation using ChatGPT Enterprise.

Mattel, the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools ...

While using batteries to charge another battery might seem a bit primitive in our era of ubiquitous USB power, kids in the 1970s weren’t complaining. Sizzlers were a big hit, in large part because Hot ...

You know Barbie, right? No matter how old you are, you’ve likely owned the doll at some point or known someone who has. Since ...

Mattel, the iconic maker of Barbie and other beloved toys, has partnered with OpenAI to bring generative AI technology into ...

While PS5 was launched five years ago, Sony launched PS5 Pro in November last year with moderate improvements to gameplay.

Google is reportedly cutting ties with Scale AI after a significant investment by Meta, indicating rising concern among Scale ...

Apple has recently identified that a certain batch has some issues and the company is ready to repair it without any ...

Google is bringing AI generated Audio Overviews to search as part of its latest experiment. Here's everything you need to ...