Post later replaced it with Smurf Magic Berries (adding marshmallows), but both disappeared by the early ’90s. With the ...

Try the new Cinnamon Toast Crunch Hormel Black Label Bacon Flavored Cereal, a smoky, sweet treat only sold at Walmart.com for a limited time.

Cereals are a popular breakfast food in the United States that most people (if not everyone) has had at least once, whether ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long ...

Ferrero will acquire WK Kellogg in a $3.1B deal, adding top cereal brands like Frosted Flakes and Special K to its growing ...

General Mills and Hormel teamed up to release Cinnamon Toast Crunch-flavored bacon last fall, a sweet-and-savory first for ...

The Oregon Wheat Commission has established the $250,000 Oregon Cereal Quality Scholar Endowment at Oregon State University’s cereal quality lab, led by cereal scientist and professor Andrew ...