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Atlanta Motor Speedway, EchoPark

After 34 years, Atlanta Motor Speedway switches gears with new name and branding deal

Speedway Motorsports and EchoPark Automotive on Tuesday announced that the 66-year-old Hampton facility has officially been renamed EchoPark Speedway.

Atlanta News First on MSN · 3d

Atlanta Motor Speedway renamed to EchoPark Speedway

Atlanta Motor Speedway is no more — at least, as far as its name goes. State officials, NASCAR drivers and the speedway’s leadership gathered on Tuesday to announce the venue’s new name: EchoPark Speedway.

RACER · 3d

Atlanta Motor Speedway rechristened EchoPark Speedway in multi-year deal

Atlanta Motor Speedway will be known as EchoPark Speedway for the next seven years in a multi-million-dollar agreement.

Auto Remarketing2d

Sonic’s EchoPark gets on the fast track as Atlanta speedway’s title sponsor

Sonic Automotive’s latest marketing partnership has put EchoPark on the fast track. Literally. Sonic’s used-car operation has ...

Speedway Digest17h

New In 2025: Dozens of free entertainment optionsset for Dover Motor Speedway duringJuly 18-20 NASCAR weekend

Dover Motor Speedway’s Fan Zone, long cited as NASCAR’s best, will again include dozens of free entertainment offerings and unexpected surprises this summer as the World’s Fastest One-Mile Oval hosts ...

The Atlanta Journal-Constitution3d

Atlanta Motor Speedway renamed, becomes EchoPark Speedway

The track, located in Hampton, was renamed EchoPark Speedway in a ceremony at the track on Tuesday. The facility has been a part of the NASCAR schedule since the track opened in 1960.