A record share of the world’s central banks plans to accumulate more gold over the next 12 months, drawn by bullion’s performance during times of crisis and protection against inflation.

"Gold's key advantage is that it is no one else's liability," said Nikos Kavalis, managing director at Metals Focus.

While it may sound like a bad SNL sketch come to life, the news is true — the Trump Organization (revealed via Trump's son, Eric) has announced that they've licensed the presidential family name for smartphones and cellular services, calling it " Trump Mobile. "

Gold pushed higher in early Asia trading after US President Donald Trump called for the immediate evacuation of Tehran, boosting demand for havens as investors track hostilities between Israel and Iran.

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Gold futures pared gains after rising close to a fresh record earlier in the session. Futures were down 0.5% at $3,433.90 a troy ounce, after opening near the record high of $3,509.90/oz. The precious metal rallied on Friday as rising Middle East tensions fuelled safe-haven demand,

The announcement represents another chapter in the unprecedented blurring of lines between Trump's personal business interests and his executive authority.

A record 95% of respondents think central bank gold reserves will increase over the next 12 months, up from 81% last year, according to WGC's survey, which also showed the Bank of England remains the most popular location for their gold reserves.