HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max streaming service to HBO Max on Wednesday, per a source familiar with the matter — and that change over is now live.

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, according to streamer insiders. The flip won’t happen simultaneously, but customers will see “HBO Max” on the apps that formerly said “Max” across the streamer’s territories on July 9.

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?