Ferrero’s $3.1bn acquisition folds Froot Loops and Frosted Flakes into its candy empire, proving breakfast and dessert are a ...

"Ferrero reaches for the cereal bowl" was originally created and published by Just Food, a GlobalData owned brand.

WK Kellogg on Thursday agreed to be bought by the owner of Ferrero Rocher in a deal worth around $3.1 billion, uniting two of the world’s most recognizable consumer brands to weather a tough spending ...

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Italy's Ferrero has continued its U.S. spending spree with its proposed acquisition of famous cereal maker WK Kellogg amid ...

The acquisition will give Ferrero ‘scale and a stronger US foothold’, while Kellogg stands to benefit from the Nutella ...