Levi Strauss & Co. jumped Friday morning after raising its revenue outlook, with the maker of 501 jeans expecting sales growth to outweigh the effect of President Donald Trump’s tariffs.

Levi Strauss raised its annual revenue and profit forecasts after beating quarterly estimates on Thursday, betting on strong demand for its denims in regions such as Europe in the face of tariff uncertainty.

The packaged-foods giant is preparing to break itself up, according to a report in The Wall Street Journal. Shares turned higher on the news, rising 2.5% on the da

The jeans maker posted strong results for the first half of the year and [boosted its annual outlook](

Denim looks good on Michelle Gass, who is increasingly putting her mark on Levi Strauss & Co. After just over a year as chief executive officer, Gass turned in a second quarter on Thursday that topped both sales and profit expectations and led the denim leader to boost its outlook for the full year.

Levi’s increased its full-year earnings projections despite higher tariff rates, sending the stock higher in after-hours trading.

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Levi Strauss & Co. shows growth in DTC, e-commerce, and women's apparel, with strong brand momentum and capital strategy. Click for my Q2 earnings update.

Nvidia stock rises after the chip maker ends Thursday’s session with a market cap above $4 trillion, while MicroStrategy trades higher as Bitcoin sets a record high of more than $118,000.

Levi Strauss has a simple strategy to deal with U.S. tariffs: stop offering less-popular styles during the holiday shopping season so they can avoid having to offer discounts to move inventory.