Russell’s current NIL valuation stands at $1.3 million. His first partnership was with Panini America. He ranks 37th among ...

Each of these decisions is a big blow to NBA teams holding picks in the late-first or second round of the 2025 NBA Draft.

Instead of fleeing for an uncertain NBA future, talented college basketball players can run it back on campus, where they can ...

Auburn’s Tahaad Pettiford went first, announcing he’d be back on the final day for underclassmen to withdraw from the draft.

Freshman QB Keelon Russell thanks his biggest supporter with a brand-new Mercedes-Benz, powered by his $1.3M NIL valuation.

Sports fans understand the negative impact of NIL money on college sports. Senator Tuberville and President Trump are trying ...

There was plenty of drama during the final few days before the deadline for players to withdraw from the 2025 NBA Draft and ...

The NIL era of college sports has been tumultuous to say the least. Kids have come from high school to D1 college teams and ...

This five-star freshman quarterback for the Alabama Crimson Tide made his first splashy NIL purchase and took care of his ...

Carmen Fuentes heads to Birmingham, AL to see the more than 400 athletes and coaches who made such an impact on the state of ...

Alabama's fab freshman is coming back to try to make it a super sophomore campaign.The Crimson Tide’s NIL collective, Yea ...

Nate Oats' Alabama basketball roster got a major boost late Wednesday when guard Labaron Philon announced he was withdrawing from the NBA draft.