HSBC has joined the DP World India Championship 2026 as a premium partner, expanding the tournament’s commercial portfolio.

LegaXy has expanded its athlete representation portfolio by signing Abhishek Nain, Sukhjeet Singh, Sushila Chanu and Bichu ...

NSDF, SAI and IOCL have joined forces to strengthen India’s boxing ecosystem, with Indian Oil committing ₹40 crore over two years.

SUVI, a rising brand in sportswear, athleisure, and lifestyle, has named Indian cricketer Suryansh Shedge as its brand ...

NBA has appointed IM8 as its official nutrition partner across Australia and eight Southeast Asian markets under a multi-year ...

ISU has extended its partnership with Two Circles, reinforcing its strategy to expand the commercial potential of its skating competitions.

AXA Germany has partnered with the International Luge Federation (FIL), becoming a sponsor of the Luge World Cup and World Championships.

The ISL 2026-27 season kicked off impressively, amassing 65 million views on YouTube and attracting 52 million viewers during ...

Ford Australia has expanded its partnership with the WNBL, becoming the competition’s presenting partner for the 2026–27 ...

The initiative was conducted by international community coaches from the Premier League, with assistance from Indian coach ...

Continental has strengthened its presence in winter sports through a new partnership with the International Biathlon Union ...

Odisha FC, one of the ISL's most prominent football clubs, have announced an extension with the sports nutrition brand, ...