LegaXy has expanded its athlete representation portfolio by signing Abhishek Nain, Sukhjeet Singh, Sushila Chanu and Bichu ...

American Express has partneed with SailGP to bring its customer experience proposition to the championship’s first event in Hong Kong.

ISU has extended its partnership with Two Circles, reinforcing its strategy to expand the commercial potential of its skating competitions.

SUVI, a rising brand in sportswear, athleisure, and lifestyle, has named Indian cricketer Suryansh Shedge as its brand ...

NBA has appointed IM8 as its official nutrition partner across Australia and eight Southeast Asian markets under a multi-year ...

The ISL 2026-27 season kicked off impressively, amassing 65 million views on YouTube and attracting 52 million viewers during ...

AXA Germany has partnered with the International Luge Federation (FIL), becoming a sponsor of the Luge World Cup and World Championships.