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IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its ...
The DV Fraud Lab has identified more than 100 cases of ads.txt deception since the standard’s launch in May 2017, with a ...
The Future of Curation is AI: Results by OpenX™ Improved Cost Per Acquisition in Ad Campaigns by 11x
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a suite ...
In today’s Digest, we discuss Google’s launch of ‘AI Mode’ in Search, EU’s investigation into TikTok’s ‘SkinnyTok’ content ...
Mistplay is the #1 loyalty app for mobile gamers. Its community of millions of engaged mobile gamers uses Mistplay to ...
Mistplay is the #1 loyalty app for mobile gamers. Its community of millions of engaged mobile gamers uses Mistplay to ...
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has released the Q1 2025 ...
High-income gamers show greater openness to in-game advertising: For app developers looking to balance revenue with player ...
Laura Kell, chief data and product officer, Havas Media Network, joins ExchangeWire's head of content, John Still, for a wide-ranging conversation on AI. Tune in as they discuss a range of AI topics, ...
MarkApp, a global contextual advertising platform across CTV, mobile app, and web environments, has announced a strategic ...
Dollar General, known for its extensive network of over 20,500 stores across 48 states, is leveraging Kevel's Retail Media ...
Media buyers using LightBoxTV’s platform will now be able to align their campaigns more closely with actual consumer buying ...
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