Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S.

Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains ...

AlmapBBDO veteran Luiz Sanches joins the CPG giant, which no longer has a traditional CMO role and recently reorganized its ...

Gail Hollander discusses the convergence of brand building and pop culture and how marketers should think about retail media, AI and other emerging tech.

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative ...

Ogilvy’s “Unready for Anything” campaign for the Unilever brand flips the “get ready with me” trend on its head.

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...

In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte makeup products.

One of Dictionary.com’s 2024 new words, bed rotting — laying in bed during the day — has been embraced by younger consumers ...

This achievement follows the company’s SOC 2 Type I certification in 2024 and represents Canvs AI's ongoing efforts to ...

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...