Aid” when it comes to believing in the idea of brand “fans”, claims Klarna CMO David Sandstrom. Earlier this week, it was ...

The biggest truth bomb of the week was delivered by Klarna CMO David Sandstrom. “There are too many brands that believe they ...

Formation Games is introducing brand marketing to its flagship title Club in an effort to boost awareness and make its ...

Recently promoted as the bank’s first CMO, AJ Coyne explains why mobile was the perfect next step for Monzo as it eyes ...

Generation Alpha a key driver in family purchase decisions. Over three quarters (79%) of Generation Alpha (aged 11 to 15) ...

Too often B2B marketers move on from a creative idea before it has had time to bed in and forget that a good joke is always ...

It’s a tough time to be a brand in the energy industry right now. With rising prices and geopolitical uncertainty, making a ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The beauty giant’s CEO rejected speculation over its talent base following mass job cuts, claiming Estée Lauder has a ...

With LLMs playing an increasing role in B2B decision-making, brands must evolve their creator strategies in order to resonate ...

Only one in four marketers consider profit a priority for their team. Are they unwilling - or unable - to quantify their ...

The CMA is investigating whether the businesses failed to make the full price clear to consumers at the beginning of their ...