The CEO of Coty has become the latest chief executive to cite influencers as a means to boost performance. Speaking this week ...

Pernod Ricard’s VP of marketing believes its important brands “evolve at the same pace” as their consumer rather than ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

From battles for flexibility to demands to perform under physical and emotional pressure, are businesses really supporting ...

In an era where data and technology are changing at an incredible pace, it’s easy to lose sight of the human element in ...

Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

The chicken fast-food brand, which arrived on UK shores in 2021, was the fastest-growing fast-food brand in the UK in the 12 ...

Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need ...

Accepting that not every innovation will succeed and learning to ‘celebrate the kills’ is key to creating a culture where ...

Three quarters of marketers say colleagues undervalue marketing strategy. Don’t take this lying down, take a strategic ...

Marketers are no strangers to rebrands - so why has the change from Twitter to X being so contentious in the marketing ...

Behavioural science does a good job of explaining why utilising The Famous Five paid off so handsomely for Great Western ...