Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The Swiss firm believes its lifestyle and performance positioning, coupled with product diversity, will help it become “the ...

Nuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B ...

Brands like Liquid Death have been deliberately divisive in order to succeed, but decades of research on buyer behaviour ...

The report by consultancy firm Forrester Research outlines a number of key challenges for B2B events leaders in a difficult ...

Charlotte Rogers is associate editor at Marketing Week. She is responsible for all long-form content, covering features and analysis.