Amazon tops System1’s Christmas leaderboard, as the current crop of festive ads achieve their highest rating for brand ...

The company behind the UK’s top podcasts is going all in on visual as it rebrands under fractional CMO Stephen Mai.

The car marque’s ‘YourWagen’ brand platform has enabled VW to better connect with audiences, and been recognised by Kantar as ...

While marketing is more influential than 12 months ago, investment isn’t always forthcoming, State of B2B Marketing data reveals.

B2B tech platform Kraken transformed owner Octopus from challenger brand to software giant, but as they split and scale, will Octopus’s purpose survive?

Just under one in three (29.8%) consumers say that they “feel nothing” when they see Christmas campaign messages. Only around ...

The online beauty retailer utilises multiple behavioural science tricks to boost its appeal to the consumer and get them to ...

Global law firm Clifford Chance has rebranded as it looks to position “brand as a strategic asset”. Having undergone a brand ...

John Lewis retains its position as the UK’s favourite Christmas ad, while Waitrose secures joint second place with M&S, ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the ...

New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

Consumer confidence scores have fluctuated over the past year, with no clear direction of travel to indicate shifts in ...