Marketers discuss how honesty, trust and mutual alignment can build strong agency-client relationships in the latest episode of The Lowdown.

In the midst of a “profound” transformation, the pet business is focusing on subscriptions and omnichannel to drive share of ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Champion of ethnically diverse marketing talent, not-for-profit People Like Us is inviting brands to join its mission to ...

Has the advent of digital pushed a generation of marketers into roles focused on tactical execution to the detriment of ...

Centrica’s British Gas and Hive are two brands serving “very different audiences, sometimes with the same products and ...

While there are perceptions that AI drives impersonalised content, there is a willingness on consumers’ parts to receive this ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the ...

Tariff disputes and an increasingly insular political climate has left global brands in a challenging situation - but there ...

As data shows less than half of marketing leaders have any control over pricing and distribution, what can CMOs do to expand ...

B2B tech giant IBM is making use of influencers to unlock new audiences while also advocating for its own employees to ...

From revealing marketers’ lack of influence over three of the 4Ps to the impact CMO turnover has on brand equity, it’s been a ...