Search engines will do this all the time, but now Aleyda Solis, SEO consultant and founder of the boutique consultancy ...

An advertising and marketing expert argues that AI will interrupt basic programmatic ad-platform functions if not rewritten, ...

The campaign centers around a 60-second “Beyond, Together” ad narrated by Emmy-award-winning actor Sandra Oh. “Beyond ...

Netflix grew 8.3% share in June 2024 - a 13.5% hike from May. YouTube continues to lead all media distributors with a solid ...

Google is looking to work with about 20 national news organizations on a pilot project related to AI, according to the report ...

The "Nothing Beats Real" campaign, created by FCB, runs through the end of the regular baseball season on multiple platforms, ...

Demo appropriateness. Pharma consumers are in TV’s sweet spot. According to the AARP, nine in 10 Americans over 60 take prescription drugs. Magnet ABA Therapy tells us that “60% of pharmaceutical ...

On the question of why Paramount/CBS is pulling the plug on Stephen Colbert and "The Late Show," whose side are you on?

Just a week after establishing a beachhead in out-of-home measurement, the IAB is expanding its role yet again - this time to a "unified" media universe. Maybe it's time to change its name - and ...

The agency relies on offbeat humor to illustrate the ease of finding cheaper flight prices, including watching a woman play piano with her feet to raise the ticket fare. "If there is a dearth of foot ...

One of the fallouts of a "conscious uncoupling" will be the marketing and advertising departments.