Skyrizi had an estimated national TV ad spend of $367.7 million — the highest ad spend of any brand in the top 10.
Declining birth rates, staffing shortages, and financial pressures have led 56 California hospitals to shutter maternity units over the past dozen years.
Anixa Biosciences CEO Amit Kumar discusses the biotech’s plans for advancing a breast cancer vaccine in 2025. The cancer ...
Health policy experts say advocates and legislators are now focused on how to defend progressive California policies.
Advocates, doctors, public health officials, and researchers worry such public health bright spots in some states are fading.
Donald Trump’s pick to lead the federal health agency has vowed to replace hundreds of staffers and shift research away from ...
The pharmaceutical company’s latest partnership with Incremental and Skai drove a 32% boost in iROI, delivering nearly a third more sales per ad dollar.
Sinclair joins VCCP from Grey Health and Wellness, where she served as president for just over four years. Creative agency ...
The weight-loss succession race is heating up. Here's how biopharma execs talked up those efforts at JPM this week.
Artbio, a clinical-stage radiopharmaceutical company, named Johnson & Johnson alum Margaret Yu as chief medical officer. Saisei Ventures tapped Dr. Sven Kili as partner. OSE Immunotherapeutics ...
E.l.f. Beauty partnered with Amanda Nguyen, the first Vietnamese and Southeast Asian woman astronaut to go to space, for its ...
Vicks once again achieved the top monthly spot for TV impressions, while iSpot noted that pharma brands generated more year-over-year returns from sports and news cables compared to 2023.