NIL and the transfer portal have changed the game, but there is still a lot that works even if more reinvention is coming.

For many years, college athletes fought for the right to license their name, image, and likeness (NIL) while keeping their ...

Plus: Would LSU pull the plug on Brian Kelly with another 9-win season? Which Big 12 school can become a perennial CFP ...

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

Sen. Ted Cruz (R-Texas) is planning to hold an early hearing on the booming name, image, and likeness (NIL) industry as he ...

After winning the 2024-25 College Football National Championship against the Notre Dame Fighting Irish on Monday, January 20th, the Ohio State Buckeyes are doin ...

On Monday the Montana High School Association passed a new policy allowing high school athletes to capitalize off NIL.

USC Trojans legend and Heisman Trophy winner Reggie Bush has a unique perspective on how Name, Image, Likeness (NIL) has ...

College sports have always been about money. Now, the discussion of who has the most money is taking center stage. Which SEC school is the most valuable?

The boundaries between universities and name, image and likeness collectives never made much sense to Bobcats AD Leon ...

Texas A&M’s 2024 season ended in disappointment at 8-5, which included a 1-4 finish with consecutive losses to Texas and USC ...