Male and Female Athletes of the Year in a press release on Thursday. Texas Tech’s Ni'Jaree Canady took the Female At ...

While Texas Tech seems to be benefiting in the NIL era, programs like Maryland are hoping revenue share leads to a level ...

The recent NCAA settlement has helped further solidify the concept of NIL, recognizing the value student-athletes bring to ...

Texas Tech billionaire Cody Campbell is eating up a statistic from a Cornell study on women's sports. But the problem is...

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

Texas Tech isn’t just making noise; they’re shaking up college football. The post Joey McGuire Faces Ultimatum as Big 12 Coaches Admit Jealousy Over $55M Bet, per Insider appeared first on ...

OXFORD, Miss. – Head coach Jamie Trachsel and the Ole Miss softball program have bolstered their outfield, adding transfer Sydney Shiller to the 2026 roster.

College football programs around the country are growing concerned over Texas Tech's surge in NIL money.

At Big 12 Media Days, Rich Rodriguez talked about coaching in the same conference as Arizona. Plus, the Big 12 is partnering ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

When Texas Tech outbid Texas for Felix Ojo, that was worth a laugh. But it's not as funny as the NCAA still calling its pros ...