Amazon sellers are opting out of Prime Day this year, unable to offer steep discounts across their online storefronts as they face uncertainty over President Trump’s tariffs, according to a report. Some merchants who manufacture products in China are sitting out the mid-July shopping event as Trump’s 145% tariff on Beijing hammers their profit margins,

Amazon's Prime Day is losing its luster among a critical group: sellers. Some third-party merchants who previously sold China-made goods during Amazon's premier July shopping event are sitting it out this year or reducing the amount of discounted merchandise they offer.

Some third-party Amazon merchants (NASDAQ:AMZN) who previously sold China-made goods during Prime Day are sitting it out this year or reducing the amount of discounted merchandise they offer, according to an exclusive Reuters report from Monday.